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Singles such as “Love Yourz,” “Wet Dreamz,” and “No Role Modelz” became instant successes-the latter of which was certified platinum soon after its release. Cole dropped Forest Hills Drive, a record-breaking rap album without features. “Work Out,” the album’s breakout single, became a Billboard top 10 hit and was later certified double platinum. Billboard chart within its first week of release. Cole dropped his debut studio album, Cole World: A Sideline Story, which debuted at No. Following his foray into the record label industry, Cole established the Dreamville Foundation, a non-profit organization aimed at supporting the urban youth in his hometown. Cole founded his record label, Dreamville Records, under which he has released his own music and signed the likes of Ari Lennox, J.I.D., and EarthGang. Under the label, Cole released his second mixtape, The Warm Up.ĭuring his time releasing mixtapes, J. Cole was contacted by JAY-Z, and later signed to his label, Roc Nation. Following a move to New York City to attend school and pursue a career in hip hop, Cole released his first mixtape in 2007, The Come Up, which became the catalyst for his mainstream career. Cole, got his start in his hometown of Fayetteville, North Carolina, where he picked up music productions skills after receiving an ASR-X music sampler as a Christmas gift. Cole with continue with socially relevant hip-hop.Jermaine Lamar Cole, better known as rapper J. With their two individual albums in mind, it is likely that Kendrick and J. People seem to be done doing the "gas pedal" and sweating in the club from "Molly." As social media has shown, everyone was waiting for something real.Ĭole is reportedly working on a collaborative album with a fellow "real" artist, Kendrick Lamar. Luckily, his albums sales prove that no such hip-hop fan exists. Those just looking to have a good time and hear nothing on current events and American issues are not going to be fans of the new hip-hop. Cole's anti-conformist way of handling his music has allowed him to begin to shift the expectations of hip-hop fans. Features are used to allow hip-hop artists to maintain a mainstream sound, but often taints the hip-hop genre. Cole also refused to conform to the use of features which has over the years become a hip-hop standard. Cole have brought back the substance that rap used to have when artists like Nas were prominent. Where hip-hop was once dominated by songs about women, money, and drugs, artists like J. Cole is able to sell his sound and his ideas to a wider audience. With this way of thinking in the forefront of everything he does, J. Similar artists, like Kendrick Lamar, have spoken out about the same falsities. Coles's "January 28th," he calls modern rappers liars because they encourage a way of life that they either don't live or they know for a fact they aren't happy with. They also have to be honest with themselves. In their eyes, it doesn't mean that someone is hopeless, but simply that they have to work harder. The post-drug-epidemic artists have a clearer outlook on what life in America as a minority really means. After years of artists like Jay-Z, 50 Cent, and southern trap hip-hop artists like T.I., who praised the drug culture which so heavily outshined black culture, J. Cole is one of the few post-drug epidemic hip-hop voices. Cole's album contains many social-political statements and personal accounts of life within the identity he defines as the black identity.īringing his "80s baby" identity before his black identity, J. The song makes an evident statement that freedom is not as equally distributed as Americans would like to claim. Cole has identified himself with the group of targeted men in America and portrayed his frustrations in songs like "Be Free," which he performed for the first time live on the David Letterman Show. Bringing the evident perils of the Black-American experience into the fold, J.
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Cole represents a small group of hip-hop "80s babies" who have a completely different outlook on life than those who came before them. Cole being the first hip-hop artist to achieve platinum status in over 25 years without features, people are wondering what is it about the artist that sets him apart from the rest.įirst, J. Cole's third album has produced two singles which have graced the Billboard Hot 100 Charts.
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Reportedly, the album sold over 300,000 copies in the first week and over 500,000 copies in the first month. Cole's 2014 Forest Hills Drive, has been certified platinum after selling over one million copies according to Vibe.